Your company’s online reputation plays a significant role in driving overall recruitment, including passive candidates. Creating a solid, multi-faceted online presence that reflects your branding and values creates positive feelings in prospective job candidates and customers.
A multi-faceted company presence includes a well-managed website, social media profiles, videos, and other media. Reviews and testimonials are vital to your company’s online presence, showcasing your company culture and accomplishments.
Live Your Company Values
A company’s online reputation is what people say about you and what people see you do. Once you’ve formed a strong company culture and brand, you must consistently reflect your brand and values to others. Cultivate an offline presence for your company in the community. Find ways to demonstrate your values through charity sponsorship, participation, and volunteerism. Fostering a positive presence in your community as a company representative.
Revamp Your Job Descriptions
Too often, job descriptions are written to fill a position quickly rather than attract suitable candidates. Well-written job descriptions communicate your company’s mission and values and the opportunities for growth and advancement within the company. They can even interest a passive candidate enough to consider leaving their job, even if they otherwise like it.
Job descriptions should constantly evolve, adjusting to reach passive and active candidates. Focus on growing a diverse team that is qualified through education and experience.
Conclusion
If you want to attract highly qualified passive candidates to your company, you have to elevate your company’s public presence. Building a positive online reputation and public presence will solidify and demonstrate your company culture to potential candidates. Then you can more effectively attract top-quality passive candidates that will be a valuable asset for your company, adding value and meaningful contributions to your organization.
If you need help hiring, turn to ABBTECH today!