Over the past few years, we’ve seen companies everywhere investing in their culture more than ever before. Companies have committed to appointing or hiring a Culture Executive given the fact that company culture affects the well-being of every employee in the organization. It also influences how your company is perceived by the public, your customer satisfaction rating, and even your ability to attract job candidates.
The decision to appoint a Culture Executive will require extra attention. If you want to foster a top-notch company culture, it may be time to bring on a culture executive.
What is a Culture Executive?
A Culture Executive, also known as a Chief Culture Officer (CCO or the “Head of Culture”), is a specific individual assigned to drive and oversee the improvement and maintenance of your company’s culture. Some companies need to promote or hire someone to take on this formal title. In other cases, assigning the function of a CCO to an individual works best. The key is that the individual has the passion and credibility to lead and guide this effort.
Duties of a Culture Executive
As a head of culture, the CCO manages how your employees think and feel about the organization, how they interact and work with each other, and how it supports your company’s goals.
If you were creating a job description for a CCO position, you might include some of these job responsibilities:
- Acting as a liaison between employees and executives
- Setting the tone for company communications
- Communicating the company’s mission, values, and culture through meetings and internal communications
- Evaluating cultural initiatives and turnover rate
- Establishing collaborative practices and team-building initiatives
Benefits of Having a Culture Executive
The CCO will focus on building and promoting a positive company culture. Positive team culture has been proven to increase productivity and sales.
The role of the CCO is also to foster employee loyalty through recognition, reward, promotions, and a healthy work-life balance. This increases the rate of employee retention and attracts superlative talent to the organization.
A company’s culture is foundational and directly impacts overall business and product development. Healthy company culture fosters a will to perform, leveraging innovation, competitive advantage, and growth.
Conclusion
Your company culture is unique to your business. While other aspects of your business model or production may be copied, your culture is yours alone. If healthy and robust, your employees and the whole company will continually develop new ideas and stay highly adaptable to change.
A culture executive maintains and promotes your company culture, offering your organization the best chance to grow, thrive, and remain competitive.
When you’re ready to hire, turn to ABBTECH!