In the workforce, social media is often a loaded topic. The question of whether to address its use by employees—and if so, how—is a difficult one for many employers.
Anxiety over social media use runs both ways. One study found that 51% of employees are concerned that their online activity will be held against them in the workplace.
The solution is implementing clear guidelines. In setting standards for appropriate social media use, you can resolve uncertainty about what’s appropriate to post and help employees balance professional responsibilities with their personal lives.
Not sure where to start? Here are some goals to have in mind when creating your guidelines.
Build Digital Literacy
When you develop guidelines for social media use, you have the chance to impart general education about how to navigate and behave in online spaces.
Employers may find it helpful to go over basic etiquette and provide resources that help interpret the popular expressions seen in web communities today.
In this way, you will help employees improve their overall digital literacy and represent themselves well online.
Promote Your Company’s Accounts
Point employees to your company’s social media accounts for examples of professional presentation and usage.
By following your official accounts, employees can stay up-to-date on how your company uses and optimizes these platforms.
When employees engage with your company’s content, it’s also beneficial for your online presence. On some platforms, like LinkedIn, connecting with employees is a major strategy for recruitment and brand promotion.
Set Cybersecurity Standards
Establishing social media guidelines presents an opportunity to give employees guidance on protecting their accounts.
Take the time to review your cybersecurity policy with your employees and reiterate the importance of compliance in all areas, to include social media.
Inspire Positive Representation
Above all, employees should strive to represent your company well in all their digital interactions. Remind them that they are the faces and spokespeople of your brand.
That doesn’t just go for full-time, long-term personnel at your company. By including temporary workers, contractors, and others in your social media guidelines, you shape an environment where everyone can be a positive representative of your company.
When you need to hire professionals who can be trusted to represent your company well, ABBTECH has you covered.
Contact us to learn about how our IT staffing services can fit your company’s needs, your requirements, and your culture.